The Dubai Shopping Festival 2025 (DSF 2025) returns from December 5, 2025, to January 11, 2026, bringing 38 days of unbeatable discounts, spectacular entertainment, live concerts, fireworks, drone shows, and once-in-a-lifetime raffle prizes. As the largest shopping festival in the Middle East — and one of the biggest in the world — DSF transforms Dubai into a vibrant holiday playground for shoppers, families, and travelers. This guide covers everything you need to know: festival dates, where to shop, what to buy, must-see events, itineraries, and insider travel tips to help you plan the perfect DSF experience.

What Is the Dubai Shopping Festival 2025?

Dubai Shopping Festival is an annual shopping and entertainment celebration that attracts millions of visitors each year. Now entering its 31st edition, DSF 2025 promises more excitement than ever, offering:

• Massive discounts across fashion, electronics, jewelry, and lifestyle products
• Citywide fireworks, drone shows, and cultural performances
• Live concerts by regional and global artists
• Raffles with luxury cars, gold, and cash prizes
• Family-friendly activities, pop-up markets, and gourmet experiences

More than just a sale—DSF is a full-scale cultural festival that brings Dubai to life every winter.

DSF 2025 is one of the best Shopping Celebrations in the world

History of Dubai Shopping Festival 2025

Every year, the Dubai Shopping Festival takes place in late December and lasts far into January. Over the years, what started out as a concentrated attempt to improve Dubai's retail landscape in 1996 has grown into one of the most amazing shopping events in the world. With its captivating allure and extravagant activities, this event has grown into an extravaganza that draws tourists from all over the world.

When is the Dubai Shopping Festival 2025?

This event is held in Dubai throughout the last and first months of the year. It lasts for around 4 to 6 weeks. The Dubai Shopping Festival 2026 is scheduled to commence on December 15, 2025, and conclude on January 29, 2026.

Throughout this time, all major malls, souks, retail districts, and entertainment venues across Dubai will participate with exclusive offers and special events.

What to Buy at Dubai Shopping Festival 2025

Gold and Jewelry

Dubai is renowned for high-purity gold and competitive pricing. DSF is the best time to shop for fine jewelry, engagement rings, and gold bars with attractive deals and promotions.

Fashion and Luxury Brands

From high-street labels to international luxury houses, DSF features deep discounts across apparel, shoes, accessories, and seasonal collections.

Electronics and Gadgets

Laptops, smartphones, cameras, gaming gear, and smart devices often come with some of the year’s best prices thanks to tax benefits and festival promotions.

Perfumes and Beauty Products

UAE is famous for oud, niche fragrances, and premium beauty brands — many of which offer special DSF bundles and exclusive gift sets.

Souvenirs and Local Crafts

Traditional Middle Eastern crafts, home décor, spices, and artisanal souvenirs make meaningful gifts for friends and family.

Festival Highlights at DSF 2025

Fireworks & Drone Shows

Fireworks will show every night of the Festival

Every weekend, Dubai lights up with breathtaking pyrotechnics and synchronized drone displays at iconic locations such as:

• Dubai Creek
• Bluewaters Island
• The Beach, JBR

Live Concerts & Entertainment

Expect performances from celebrated global artists, cultural shows, and street entertainment across malls and public spaces.

Raffles & Mega Prizes

Shoppers who meet minimum spending thresholds can enter raffles to win:

• Luxury cars (Nissan, Infiniti, etc.)
• Cash prizes up to AED 400,000
• Gold and jewelry

Pop-Up Markets & Family Activities

DSF Markets feature:

• Food trucks & gourmet zones
• Art installations
• Kids’ entertainment
• Handmade crafts & boutique brand

Where to Shop During Dubai Shopping Festival 2025

Drone show is a great activity outside that visitors should experience

1. The Dubai Mall

Home to hundreds of international brands, luxury boutiques, and exclusive DSF promotions, the mall is a central hub of the festival.

2. Mall of the Emirates

A hotspot for fashion lovers and tech shoppers, plus the iconic Ski Dubai attraction.

3. Dubai Festival City Mall

Known for its waterfront setting and IMAGINE light show, this mall offers major DSF deals and family entertainment.

4. Gold Souk & Spice Souk

Perfect for buying gold jewelry, spices, and souvenirs while experiencing authentic Emirati culture.

5. Global Village

A cultural wonderland with traditional crafts, international pavilions, street food, and affordable shopping.

Suggested 3-Day Itinerary for DSF 2025

Day 1 – Downtown Dubai

• Shopping spree at The Dubai Mall
• Burj Khalifa experience
• Evening fountain show & dinner at Souk Al Bahar

Day 2 – Mall of the Emirates + Global Village

• Hunt for fashion and electronics deals
• Visit Ski Dubai
• Explore Global Village’s cultural zones and food markets

Day 3 – Souks + Waterfront Experience

• Morning shopping at Gold Souk & Spice Souk
• Afternoon deals at Dubai Festival City Mall
• Watch fireworks or drone shows in the evening

Tips to Make the Most of DSF 2025

• Shop on weekdays to avoid peak crowds
• Create a shopping list to stay focused
• Compare prices for electronics before purchasing
• Keep all receipts for raffle entry
• Book flights & hotels early for better rates
• Claim VAT refunds at the airport for additional savings
• Stay hydrated and wear comfortable shoes—you’ll be walking a lot!

Conclusion

Dubai Shopping Festival 2025 is more than just a massive sale — it’s a celebration of culture, entertainment, and global retail. From exclusive discounts and luxurious shopping experiences to fireworks, drone shows, and gourmet food, DSF offers something unforgettable for every traveler. Whether you’re a shopaholic, a culture lover, or simply looking for a magical winter getaway, DSF 2025 is the perfect time to visit Dubai. Plan your trip to travel to Dubai by preparing the Dubai e-Visa at the UAE e-Visa Service